A ROCHDALE business has found an innovative way to help men find their loved one the right present.

Just Bras Lingerie Outlet, at Mill House, Mellor Street, is hosting a Lingerie Academy for Men to help make their shopping experience easier and more fun.

The men are presented with a ‘certificate’ which proclaims that the holder is an ‘expert in all things pertaining to female underwear’.

One aspect of the academy is a fun quiz with questions such as ‘what bra size does Cheryl Cole wear?’, with 98 per cent of men knowing the correct answer.

Owner Jacqui Lowe-Jackson said: “We’ve had lots of great feedback from customers after running this as a one evening event so decided to extend it through the season and leading up to Valentine’s day.

“My husband is on hand to help on the shop floor and has a fantastic product knowledge which is definitely a plus.”

She added: “The 'graduates' are really pleased by how much they know and many are dead keen to display this certificate at work.